42West’s Targeted Entertainment Marketing and Promotions Division specializes in marketing movies to Hispanic, Urban, and Asian audiences, and in movie promotions aimed at general audiences in the New York and Los Angeles markets.
Based in New York, Los Angeles, and Miami, our Targeted Entertainment Marketing team has worked with a wide variety of major studios and independent producers, complementing their mainstream strategies with national and field publicity and promotions aimed at specific cultural groups in key markets. The Targeted Entertainment Promotions group executes New York and Los Angeles-based programs that promote films to general audiences through both traditional and new media as well as by securing retail partners, word-of-mouth outreach, branding landmarks, and sports-related cross-promotions.