Cynthia Swartz is co-head of 42West’s Entertainment Marketing Division, overseeing film release campaigns, awards campaigns, and publicity initiatives for filmmakers. She joined the firm as a partner in 2005. She previously worked at Miramax, where as executive vice president of publicity she orchestrated publicity campaigns for many of the company’s classic titles, including “The Crying Game,” “The Piano,” “Farewell My Concubine,” “Hero,” and “Shall We Dance.” In addition, Swartz spearheaded the company’s awards campaigns, working on such acclaimed films as “Pulp Fiction,” “The English Patient,” “Shakespeare in Love,” “Chicago,” “Gangs of New York,” “Cold Mountain,” “The Aviator,” and “Finding Neverland.” In all, Miramax films received more than 150 nominations during her tenure.
Swartz also served as Vice President of Publicity in the New York Office of Sony Pictures.