Allan Mayer

Allan Mayer, head of 42West’s Strategic Communications Division, has advised a wide range of corporate and institutional clients in the entertainment and related industries, including Imagine Entertainment, Interscope Records, the Los Angeles Dodgers, the Major League Baseball Players Association, Miramax Films, the Motion Picture Association of America, MTV Networks, New Line Cinema, the Recording Industry Association of America, Sony Pictures, United Artists, Universal Pictures, VH1, The Weinstein Co., and the Writers Guild of America. He has also provided individual strategic counsel to the likes of Halle Berry, Toni Braxton, Erin Brockovich, Johnny Depp, Eminem, Brian Grazer, Ron Howard, R. Kelly, Tommy Lee, Rush Limbaugh, Paula Poundstone, Steven Spielberg, Harvey Weinstein and the cast of “The Simpsons.” In addition, he has helped numerous movie studios and filmmakers deal with the journalistic and political storms surrounding a long list of major motion pictures, including “Erin Brockovich,” “Black Hawk Down,” “A Beautiful Mind,” “Munich,” and “The Da Vinci Code.” And he has served as strategic consultant to a number of successful Academy Awards campaigns, including those for New Line’s “The Lord of the Rings: The Return of the King” and Focus Films’ “The Pianist.”

Prior to joining 42West as a partner in 2006, Mayer was managing director and head of the entertainment practice at Sitrick And Company, which he joined in 1997. A former reporter for The Wall Street Journal, senior editor of Newsweek, and founding editor of Buzz magazine, Mayer also served as editorial director of Arbor House Publishing Co. and senior editor of Simon & Schuster.  He is the author of two books — “Madam Prime Minister: Margaret Thatcher and Her Rise to Power” and “Gaston’s War” — and co-author, with Michael S. Sitrick, of “Spin: How to Turn the Power of the Press to Your Advantage.”